Need speed slow down hbr10/20/2023 ![]() You can read the study yourself by heading directly to Harvard Business Review but it’s a brief article and we’re going to cover all the key points here anyway. ![]() Not only that, but it turns out leads turn cold much sooner than you might think, which means there’s a high chance you’re failing to convert a significant portion of the leads you generate because you don’t respond quickly enough. How long does it take your business to respond to fresh marketing leads? If you’re like most businesses today, it’s too long – as shown by research from Harvard Business Review that shows the majority of brands are leaving it too long to respond to leads.
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